Color

#7b49ca

#7b49ca
hex#7b49ca
rgbrgb(123, 73, 202)
hslhsl(263, 55%, 54%)
oklchoklch(0.531 0.191 297.3)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1324

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#99ca49

#4958ca · #bb49ca

#ca7b49 · #49ca7b

Split-complementary

Open in tool →

#cabb49 · #58ca49

#ca4958 · #99ca49 · #49cabb

Contrast

#7b49ca as textRatioAAAA largeAAAFix
Aaon white
5.76:1passpassfail
  • AAA: use #6d38c2 as the text (7.01:1)
Aaon black
3.65:1failpassfail
  • AA: use #895dd0 as the text (4.54:1)
  • AAA: use #a988dd as the text (7.25:1)
  • AA: or shift the background to #e6e6e6 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b49ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b49ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b49ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b49ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b49ca-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md