Color
#7b40d4
#7b40d4rgb(123, 64, 212)hsl(264, 63%, 54%)oklch(0.526 0.213 296.6)Colors that go with #7b40d4
Royal Blue, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Royal Blue #4169e1
analogousshippedRoyal Blue is #7b40d4's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #7b40d4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7b40d4: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #7b40d4 in 5 real palettes, including Gemstone and Marvel's brand system, as the accent.
Midnight Blue #191970
shipped5 real palettes, including Lavender Haze and Kraken's brand system put Midnight Blue beside #7b40d4, as that palette's text colour.
Taupe #483c32
shippedTaupe is paired with #7b40d4 in 4 real palettes, including Superhuman's brand system and Obsidian's brand system, as the lead colour.
Olive Green #808000
complementaryOlive Green sits directly opposite #7b40d4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped3 real palettes, including Zillow's brand system and Signal's brand system put Blue beside #7b40d4, as the lead colour.
Real palettes that use #7b40d4
Tints & shades
Harmonies
Contrast
| #7b40d4 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.96:1 | pass | pass | fail |
|
Aaon black | 3.53:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b40d4 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#7b40d4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7b40d4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7b40d4-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md