Color
#7b40ce
#7b40cergb(123, 64, 206)hsl(265, 59%, 53%)oklch(0.522 0.207 297.8)Colors that go with #7b40ce
Royal Blue, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Royal Blue #4169e1
analogousshippedRoyal Blue is #7b40ce's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #7b40ce: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7b40ce: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #7b40ce in 5 real palettes, including Gemstone and Wells Fargo's brand system, as the accent.
Midnight Blue #191970
shipped5 real palettes, including Kraken's brand system and Lavender Haze put Midnight Blue beside #7b40ce, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #7b40ce in 4 real palettes, including Superhuman's brand system and Obsidian's brand system, as the lead colour.
Olive Green #808000
complementaryOlive Green sits directly opposite #7b40ce on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped3 real palettes, including Zillow's brand system and Pixar's brand system put Blue beside #7b40ce, as the lead colour.
Real palettes that use #7b40ce
Tints & shades
Harmonies
Contrast
| #7b40ce as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.06:1 | pass | pass | fail |
|
Aaon black | 3.47:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b40ce as the background.
Brands using this color
Fonts for this mood
#7b40ce reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7b40ce and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7b40ce-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md