Color

#7973ce

#7973ce
hex#7973ce
rgbrgb(121, 115, 206)
hslhsl(244, 48%, 63%)
oklchoklch(0.602 0.136 284.5)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.2078

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c8ce73

#739bce · #a773ce

#ce7973 · #73ce79

Split-complementary

Open in tool →

#cea773 · #9bce73

#ce739b · #c8ce73 · #73cea7

Contrast

#7973ce as textRatioAAAA largeAAAFix
Aaon white
4.07:1failpassfail
  • AA: use #6f68ca as the text (4.66:1)
  • AAA: use #4e46be as the text (7.13:1)
  • AA: or shift the background to #141414 (4.52:1)
Aaon black
5.16:1passpassfail
  • AAA: use #938ed7 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7973ce as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7973ce reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7973ce
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7973ce and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7973ce-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md