Color

#7942bd

#7942bd
hex#7942bd
rgbrgb(121, 66, 189)
hslhsl(267, 48%, 50%)
oklchoklch(0.509 0.185 300.5)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1164

Colors that go with #7942bd

Royal Blue, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#86bd42

#4248bd · #b742bd

#bd7942 · #42bd79

Split-complementary

Open in tool →

#bdb742 · #48bd42

#bd4248 · #86bd42 · #42bdb7

Contrast

#7942bd as textRatioAAAA largeAAAFix
Aaon white
6.31:1passpassfail
  • AAA: use #703dae as the text (7.08:1)
Aaon black
3.33:1failpassfail
  • AA: use #8f60c7 as the text (4.67:1)
  • AAA: use #a986d5 as the text (7.06:1)
  • AA: or shift the background to #dbdbdb (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7942bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7942bd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7942bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7942bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7942bd-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md