Color

#9f77cf

#9f77cf
hex#9f77cf
rgbrgb(159, 119, 207)
hslhsl(267, 48%, 64%)
oklchoklch(0.644 0.134 303.8)
Closest name: mediumpurple (#9370db)Relative luminance 0.2507

Colors that go with #9f77cf

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a8cf77

#777ccf · #cb77cf

#cf9f77 · #77cf9f

Split-complementary

Open in tool →

#cfcb77 · #7ccf77

#cf777c · #a8cf77 · #77cfcb

Contrast

#9f77cf as textRatioAAAA largeAAAFix
Aaon white
3.49:1failpassfail
  • AA: use #8f60c7 as the text (4.5:1)
  • AAA: use #703dae as the text (7.08:1)
  • AA: or shift the background to #212121 (4.61:1)
Aaon black
6.01:1passpassfail
  • AAA: use #a986d5 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9f77cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9f77cf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9f77cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9f77cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9f77cf-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md