Newsprint
Open in tool →Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.
Color
#787464
#787464
hex
#787464rgb
rgb(120, 116, 100)hsl
hsl(48, 9%, 43%)oklch
oklch(0.558 0.024 95.5)Closest name: Aztec Temple (#84705b)Relative luminance 0.174
Colors that go with #787464
Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #787464 without the hard edge of pure #000.
Champagne #f7e7ce
shipped7 real palettes, including Forest Floor and Coffee Bar put Champagne beside #787464, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #787464: 7 real palettes, including Riverbed and Clay & Linen, as the accent.
Crimson #dc143c
shippedCrimson is paired with #787464 in 6 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #787464: 7 real palettes, including Campus and Intel's brand system, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #787464: 4 real palettes, including Notion's brand system and Studio Grey, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #787464 in 5 real palettes, including Harvest and Noir Beauty, as the accent.
Midnight Blue #191970
shipped4 real palettes, including Paramount+'s brand system and Lufthansa's brand system put Midnight Blue beside #787464, as the supporting colour.
Real palettes that use #787464
Tints & shades
Harmonies
Contrast
| #787464 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.69:1 | pass | pass | fail |
|
Aaon black | 4.48:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #787464 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#787464 reads as muted, minimal. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #787464
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #787464 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/787464-c4c09c-62aacb-2a2d1f-f1ece9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md