Color

#7872ca

#7872ca
hex#7872ca
rgbrgb(120, 114, 202)
hslhsl(244, 45%, 62%)
oklchoklch(0.597 0.132 284.8)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.2029

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c4ca72

#7298ca · #a472ca

#ca7872 · #72ca78

Split-complementary

Open in tool →

#caa472 · #98ca72

#ca7298 · #c4ca72 · #72caa4

Contrast

#7872ca as textRatioAAAA largeAAAFix
Aaon white
4.15:1failpassfail
  • AA: use #716bc7 as the text (4.54:1)
  • AAA: use #4e46b9 as the text (7.24:1)
  • AA: or shift the background to #121212 (4.51:1)
Aaon black
5.06:1passpassfail
  • AAA: use #9590d5 as the text (7.23:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7872ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7872ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7872ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7872ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7872ca-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md