Color

#72ca78

#72ca78
hex#72ca78
rgbrgb(114, 202, 120)
hslhsl(124, 45%, 62%)
oklchoklch(0.763 0.143 145.5)
Closest name: Emerald Rain (#80c872)Relative luminance 0.4717

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ca72c4

#98ca72 · #72caa4

#7872ca · #ca7872

Split-complementary

Open in tool →

#a472ca · #ca7298

#7298ca · #ca72c4 · #caa472

Contrast

#72ca78 as textRatioAAAA largeAAAFix
Aaon white
2.01:1failfailfail
  • AA: use #328538 as the text (4.62:1)
  • AAA: use #26642a as the text (7.15:1)
  • AA: or shift the background to #474747 (4.62:1)
  • AAA: or shift the background to #2b2b2b (7.04:1)
Aaon black
10.43:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72ca78 as the background.

Brands using this color

mcpConnect your agent — build around #72ca78
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72ca78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72ca78-a2bea7-a24edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md