Newsprint
Open in tool →Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.
Color
#78716d
#78716d
hex
#78716drgb
rgb(120, 113, 109)hsl
hsl(22, 5%, 45%)oklch
oklch(0.554 0.011 52)Closest name: Anchovy (#756f6b)Relative luminance 0.1691
Colors that go with #78716d
Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #78716d without the hard edge of pure #000.
Champagne #f7e7ce
shipped7 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #78716d, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #78716d: 8 real palettes, including Riverbed and Clay & Linen, as the accent.
Crimson #dc143c
shippedCrimson is paired with #78716d in 5 real palettes, including Retro Pop and Five Guys's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #78716d: 7 real palettes, including Campus and Intel's brand system, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #78716d in 6 real palettes, including Harvest and Noir Beauty, as the accent.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #78716d in 4 real palettes, including Indigo SaaS and Undergrowth, as the accent.
Midnight Blue #191970
shipped5 real palettes, including Lufthansa's brand system and Paramount+'s brand system put Midnight Blue beside #78716d, as the lead colour.
Real palettes that use #78716d
Tints & shades
Harmonies
Contrast
| #78716d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.79:1 | pass | pass | fail |
|
Aaon black | 4.38:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78716d as the background.
Brands using this color
Palettes built around it
Gallery
Open in tool →Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work.
Ink & Paper
Open in tool →Two greys and one ink-blue link color: the palette of a well-set book page.
Graphite Mono
Open in tool →Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone.
Greige
Open in tool →Grey-beige with a hint of olive — the interior-design neutral; the olive accent is the only thing that isn't a shade of nothing.
Fonts for this mood
#78716d reads as neutral, minimal. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #78716d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #78716d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/78716d-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md