Color

#78710d

#78710d
hex#78710d
rgbrgb(120, 113, 13)
hslhsl(56, 80%, 26%)
oklchoklch(0.538 0.11 105.1)
Closest name: Crocodile Style (#767437)Relative luminance 0.1583

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d1477

#773b0d · #49770d

#0d7770 · #700d77

Split-complementary

Open in tool →

#0d4977 · #3b0d77

#0d773b · #0d1477 · #770d49

Contrast

#78710d as textRatioAAAA largeAAAFix
Aaon white
5.04:1passpassfail
Aaon black
4.17:1failpassfail
  • AA: use #81790e as the text (4.67:1)
  • AAA: use #a59b12 as the text (7.3:1)
  • AA: or shift the background to #f2f2f2 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78710d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#78710d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78710d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78710d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78710d-bdbea2-4e9edf-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md