Color

#784a78

#784a78
hex#784a78
rgbrgb(120, 74, 120)
hslhsl(300, 24%, 38%)
oklchoklch(0.479 0.091 326.9)
Closest name: Magic Magenta (#7f4774)Relative luminance 0.1025

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4a784a

#614a78 · #784a61

#78784a · #4a7878

Split-complementary

Open in tool →

#61784a · #4a7861

#78614a · #4a784a · #4a6178

Contrast

#784a78 as textRatioAAAA largeAAAFix
Aaon white
6.89:1passpassfail
  • AAA: use #754875 as the text (7.14:1)
Aaon black
3.05:1failpassfail
  • AA: use #9b5f9b as the text (4.5:1)
  • AAA: use #b587b5 as the text (7.1:1)
  • AA: or shift the background to #d1d1d1 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #784a78 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#784a78 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #784a78
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #784a78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/784a78-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md