Color

#78614a

#78614a
hex#78614a
rgbrgb(120, 97, 74)
hslhsl(30, 24%, 38%)
oklchoklch(0.509 0.046 66.5)
Closest name: Acorn (#7f5e50)Relative luminance 0.1304

Colors that go with #78614a

Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4a6178

#784a4a · #78784a

#4a7861 · #614a78

Split-complementary

Open in tool →

#4a7878 · #4a4a78

#4a784a · #4a6178 · #784a78

Contrast

#78614a as textRatioAAAA largeAAAFix
Aaon white
5.82:1passpassfail
  • AAA: use #685440 as the text (7.17:1)
Aaon black
3.61:1failpassfail
  • AA: use #8b7055 as the text (4.55:1)
  • AAA: use #ac9177 as the text (7.07:1)
  • AA: or shift the background to #e3e3e3 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #78614a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#78614a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #78614a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #78614a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/78614a-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md