Color

#aa74aa

#aa74aa
hex#aa74aa
rgbrgb(170, 116, 170)
hslhsl(300, 24%, 56%)
oklchoklch(0.633 0.1 326.7)
Closest name: Berries Galore (#ab7cb4)Relative luminance 0.2394

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74aa74

#8f74aa · #aa748f

#aaaa74 · #74aaaa

Split-complementary

Open in tool →

#8faa74 · #74aa8f

#aa8f74 · #74aa74 · #748faa

Contrast

#aa74aa as textRatioAAAA largeAAAFix
Aaon white
3.63:1failpassfail
  • AA: use #9e619e as the text (4.51:1)
  • AAA: use #754875 as the text (7.14:1)
  • AA: or shift the background to #1f1f1f (4.54:1)
Aaon black
5.79:1passpassfail
  • AAA: use #b587b5 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa74aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa74aa reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa74aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa74aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa74aa-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md