Color

#7772da

#7772da
hex#7772da
rgbrgb(119, 114, 218)
hslhsl(243, 58%, 65%)
oklchoklch(0.606 0.154 283)
Closest name: Pan Purple (#657aef)Relative luminance 0.2102

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d4da72

#72a1da · #ab72da

#da7772 · #72da77

Split-complementary

Open in tool →

#daab72 · #a1da72

#da72a1 · #d4da72 · #72daab

Contrast

#7772da as textRatioAAAA largeAAAFix
Aaon white
4.04:1failpassfail
  • AA: use #6c66d6 as the text (4.66:1)
  • AAA: use #4942cd as the text (7.13:1)
  • AA: or shift the background to #141414 (4.57:1)
Aaon black
5.2:1passpassfail
  • AAA: use #928ee1 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7772da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7772da reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7772da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7772da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7772da-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md