Color

#7772cf

#7772cf
hex#7772cf
rgbrgb(119, 114, 207)
hslhsl(243, 49%, 63%)
oklchoklch(0.599 0.139 283.8)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.2046

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cacf72

#729ccf · #a572cf

#cf7772 · #72cf77

Split-complementary

Open in tool →

#cfa572 · #9ccf72

#cf729c · #cacf72 · #72cfa5

Contrast

#7772cf as textRatioAAAA largeAAAFix
Aaon white
4.12:1failpassfail
  • AA: use #706bcc as the text (4.5:1)
  • AAA: use #4b45bf as the text (7.23:1)
  • AA: or shift the background to #121212 (4.54:1)
Aaon black
5.09:1passpassfail
  • AAA: use #918dd8 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7772cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7772cf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7772cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7772cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7772cf-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md