Color

#77690d

#77690d
hex#77690d
rgbrgb(119, 105, 13)
hslhsl(52, 80%, 26%)
oklchoklch(0.519 0.103 99.6)
Closest name: Alligator (#886600)Relative luminance 0.1405

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0d1b77

#77340d · #50770d

#0d7769 · #690d77

Split-complementary

Open in tool →

#0d5077 · #340d77

#0d7734 · #0d1b77 · #770d50

Contrast

#77690d as textRatioAAAA largeAAAFix
Aaon white
5.51:1passpassfail
  • AAA: use #65590b as the text (7.03:1)
Aaon black
3.81:1failpassfail
  • AA: use #85750f as the text (4.55:1)
  • AAA: use #aa9613 as the text (7.08:1)
  • AA: or shift the background to #ebebeb (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77690d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77690d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77690d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77690d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77690d-c4c39c-4ea7df-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md