Color

#690d77

#690d77
hex#690d77
rgbrgb(105, 13, 119)
hslhsl(292, 80%, 26%)
oklchoklch(0.382 0.17 321.6)
Closest name: Extraviolet (#661188)Relative luminance 0.0462

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1b770d

#340d77 · #770d50

#77690d · #0d7769

Split-complementary

Open in tool →

#50770d · #0d7734

#77340d · #1b770d · #0d5077

Contrast

#690d77 as textRatioAAAA largeAAAFix
Aaon white
10.91:1passpasspassPasses AAA — no fix needed.
Aaon black
1.92:1failfailfail
  • AA: use #c619e1 as the text (4.63:1)
  • AAA: use #db63ee as the text (7.03:1)
  • AA: or shift the background to #a8a8a8 (4.59:1)
  • AAA: or shift the background to #cfcfcf (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #690d77 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#690d77 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #690d77
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #690d77 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/690d77-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md