Color

#7766cc

#7766cc
hex#7766cc
rgbrgb(119, 102, 204)
hslhsl(250, 50%, 60%)
oklchoklch(0.575 0.152 288.3)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1778

Colors that go with #7766cc

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bbcc66

#6688cc · #aa66cc

#cc7766 · #66cc77

Split-complementary

Open in tool →

#ccaa66 · #88cc66

#cc6688 · #bbcc66 · #66ccaa

Contrast

#7766cc as textRatioAAAA largeAAAFix
Aaon white
4.61:1passpassfail
  • AAA: use #5540bf as the text (7.31:1)
Aaon black
4.56:1passpassfail
  • AAA: use #998cd9 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7766cc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7766cc reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7766cc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7766cc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7766cc-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md