Color
#77651d
#77651drgb(119, 101, 29)hsl(48, 61%, 29%)oklch(0.51 0.092 94.6)Colors that go with #77651d
Charcoal, Royal Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #77651d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
complementaryshippedRoyal Blue sits directly opposite #77651d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped6 real palettes, including BrandSweets's brand system and Woodsmoke put Champagne beside #77651d.
Copper #b87333
shippedDesigners have shipped Copper with #77651d: 5 real palettes, including Clay & Linen and Bakery, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #77651d: 5 real palettes, including Dyson's brand system and Intel's brand system, as the accent.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #77651d: 4 real palettes, including Chipotle's brand system and Newsprint, as the lead colour.
Hunter Green #355e3b
shippedHunter Green is paired with #77651d in 4 real palettes, including Bookshop and Darkroom, as the accent.
Rust #b7410e
shippedRust shows up next to #77651d in 4 real palettes, including Harvest and Aesop's brand system, as the lead colour.
Real palettes that use #77651d
Tints & shades
Harmonies
Contrast
| #77651d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.73:1 | pass | pass | fail |
|
Aaon black | 3.66:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77651d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#77651d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77651d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77651d-c4c09c-62aacb-2a2d1f-f1ece9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md