Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#77381d
#77381d
hex
#77381drgb
rgb(119, 56, 29)hsl
hsl(18, 61%, 29%)oklch
oklch(0.419 0.097 42.6)Closest name: Brisket (#6e4534)Relative luminance 0.0684
Colors that go with #77381d
Crimson, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
analogousshippedCrimson is #77381d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Teal #008080
complementaryshippedTeal sits directly opposite #77381d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Darkroom and Bramble put Champagne beside #77381d, as the surface under it.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #77381d: 6 real palettes, including Darkroom and Olive Grove, as the supporting colour.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #77381d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blush Pink #e8b4b8
shipped3 real palettes, including Blush and Nursery put Blush Pink beside #77381d, as the supporting colour.
Copper #b87333
shippedDesigners have shipped Copper with #77381d: 3 real palettes, including Bakery and Bramble, as the accent.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #77381d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #77381d
Tints & shades
Harmonies
Contrast
| #77381d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.87:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.37:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77381d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#77381d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #77381d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #77381d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/77381d-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md