Color

#774fcf

#774fcf
hex#774fcf
rgbrgb(119, 79, 207)
hslhsl(259, 57%, 56%)
oklchoklch(0.539 0.188 293.5)
Closest name: slateblue (#6a5acd)Relative luminance 0.1402

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a6cf4f

#4f66cf · #b74fcf

#cf774f · #4fcf77

Split-complementary

Open in tool →

#cfb74f · #66cf4f

#cf4f66 · #a6cf4f · #4fcfb7

Contrast

#774fcf as textRatioAAAA largeAAAFix
Aaon white
5.52:1passpassfail
  • AAA: use #6537c8 as the text (7.16:1)
Aaon black
3.8:1failpassfail
  • AA: use #845fd3 as the text (4.56:1)
  • AAA: use #a387de as the text (7.08:1)
  • AA: or shift the background to #e8e8e8 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774fcf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#774fcf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #774fcf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774fcf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774fcf-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md