Color

#774bdd

#774bdd
hex#774bdd
rgbrgb(119, 75, 221)
hslhsl(258, 68%, 58%)
oklchoklch(0.544 0.21 291.7)
Closest name: Candy Grape Fizz (#7755ee)Relative luminance 0.1417

Colors that go with #774bdd

Charcoal, Cornflower Blue and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b1dd4b

#4b68dd · #c04bdd

#dd774b · #4bdd77

Split-complementary

Open in tool →

#ddc04b · #68dd4b

#dd4b68 · #b1dd4b · #4bddc0

Contrast

#774bdd as textRatioAAAA largeAAAFix
Aaon white
5.48:1passpassfail
  • AAA: use #6331d8 as the text (7.09:1)
Aaon black
3.83:1failpassfail
  • AA: use #845ce0 as the text (4.59:1)
  • AAA: use #a487e8 as the text (7.21:1)
  • AA: or shift the background to #ebebeb (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #774bdd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#774bdd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #774bdd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #774bdd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/774bdd-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md