Color
#7743d0
#7743d0rgb(119, 67, 208)hsl(262, 60%, 54%)oklch(0.523 0.205 295.3)Colors that go with #7743d0
Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7743d0: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #7743d0's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #7743d0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Crimson #dc143c
shippedCrimson is paired with #7743d0 in 5 real palettes, including Gemstone and Marvel's brand system, as the accent.
Midnight Blue #191970
shipped6 real palettes, including Kraken's brand system and Lavender Haze put Midnight Blue beside #7743d0, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #7743d0 in 4 real palettes, including Superhuman's brand system and Obsidian's brand system, as the lead colour.
Olive Green #808000
complementaryOlive Green sits directly opposite #7743d0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #7743d0 in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Warner Bros.'s brand system, as the accent.
Real palettes that use #7743d0
Tints & shades
Harmonies
Contrast
| #7743d0 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6:1 | pass | pass | fail |
|
Aaon black | 3.5:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7743d0 as the background.
Brands using this color
Fonts for this mood
#7743d0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7743d0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7743d0-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md