Color

#7742cd

#7742cd
hex#7742cd
rgbrgb(119, 66, 205)
hslhsl(263, 58%, 53%)
oklchoklch(0.519 0.203 296)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1223

Colors that go with #7742cd

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97cd42

#4252cd · #bc42cd

#cd7742 · #42cd77

Split-complementary

Open in tool →

#cdbc42 · #52cd42

#cd4252 · #97cd42 · #42cdbc

Contrast

#7742cd as textRatioAAAA largeAAAFix
Aaon white
6.1:1passpassfail
  • AAA: use #6c34c5 as the text (7.15:1)
Aaon black
3.45:1failpassfail
  • AA: use #8b5ed4 as the text (4.65:1)
  • AAA: use #a886df as the text (7.14:1)
  • AA: or shift the background to #dedede (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7742cd as the background.

Brands using this color

Fonts for this mood

#7742cd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7742cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7742cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7742cd-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md