Color
#767b98
#767b98rgb(118, 123, 152)hsl(231, 14%, 53%)oklch(0.589 0.045 277.3)Colors that go with #767b98
Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #767b98: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
split-complementshippedCopper is a split-complement of #767b98: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #767b98 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Champagne #f7e7ce
shipped4 real palettes, including Midnight Luxe and Forest Floor put Champagne beside #767b98, as that palette's text colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #767b98: 5 real palettes, including Ink & Paper and Fintech Trust, as the accent.
Crimson #dc143c
shippedCrimson is paired with #767b98 in 5 real palettes, including Retro Pop and Marvel's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #767b98: 9 real palettes, including Campus and Dusk, as the lead colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #767b98: 4 real palettes, including Newsprint and Honda's brand system, as the lead colour.
Tints & shades
Harmonies
Contrast
| #767b98 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.15:1 | fail | pass | fail | |
Aaon black | 5.06:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #767b98 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #767b98 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/767b98-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md