Color

#989376

#989376
hex#989376
rgbrgb(152, 147, 118)
hslhsl(51, 14%, 53%)
oklchoklch(0.66 0.042 99.3)
Closest name: Artichoke (#8f9779)Relative luminance 0.2885

Colors that go with #989376

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #989376

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#767b98

#988276 · #8c9876

#769893 · #937698

Split-complementary

Open in tool →

#768c98 · #827698

#769882 · #767b98 · #98768c

Contrast

#989376 as textRatioAAAA largeAAAFix
Aaon white
3.1:1failpassfail
  • AA: use #7a765c as the text (4.59:1)
  • AAA: use #5a5744 as the text (7.29:1)
  • AA: or shift the background to #2b2b2b (4.56:1)
Aaon black
6.77:1passpassfail
  • AAA: use #9c977c as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #989376 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#989376 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #989376
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #989376 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/989376-c4c29c-4eaadf-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md