Color

#98767b

#98767b
hex#98767b
rgbrgb(152, 118, 123)
hslhsl(351, 14%, 53%)
oklchoklch(0.6 0.043 8.6)
Closest name: Amorous (#967d96)Relative luminance 0.2106

Colors that go with #98767b

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #98767b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#769893

#98768c · #988276

#7b9876 · #767b98

Split-complementary

Open in tool →

#769882 · #768c98

#8c9876 · #769893 · #827698

Contrast

#98767b as textRatioAAAA largeAAAFix
Aaon white
4.03:1failpassfail
  • AA: use #8e6b71 as the text (4.68:1)
  • AAA: use #6c5155 as the text (7.13:1)
  • AA: or shift the background to #141414 (4.57:1)
Aaon black
5.21:1passpassfail
  • AAA: use #ac9195 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98767b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98767b reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98767b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98767b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98767b-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md