Color

#7673ce

#7673ce
hex#7673ce
rgbrgb(118, 115, 206)
hslhsl(242, 48%, 63%)
oklchoklch(0.6 0.136 283)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.2057

Colors that go with #7673ce

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cbce73

#739ece · #a473ce

#ce7673 · #73ce76

Split-complementary

Open in tool →

#cea473 · #9ece73

#ce739e · #cbce73 · #73cea4

Contrast

#7673ce as textRatioAAAA largeAAAFix
Aaon white
4.11:1failpassfail
  • AA: use #6b68ca as the text (4.71:1)
  • AAA: use #4a46be as the text (7.21:1)
  • AA: or shift the background to #121212 (4.56:1)
Aaon black
5.11:1passpassfail
  • AAA: use #908ed7 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7673ce as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7673ce reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7673ce
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7673ce and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7673ce-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md