Color
#765aaf
#765aafrgb(118, 90, 175)hsl(260, 35%, 52%)oklch(0.535 0.131 296.9)Colors that go with #765aaf
Charcoal, Sea Green and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #765aaf: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #765aaf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Crimson #dc143c
shippedCrimson is paired with #765aaf in 9 real palettes, including Marvel's brand system and Netflix's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #765aaf: 4 real palettes, including The New York Times's brand system and Campus, as the accent.
Midnight Blue #191970
shipped10 real palettes, including Marvel's brand system and Fintech Trust put Midnight Blue beside #765aaf, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #765aaf in 6 real palettes, including Guinness's brand system and Fivetran blue's brand system, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #765aaf in 9 real palettes, including Superhuman's brand system and Nikon's brand system, as the lead colour.
Dark Olive Green #556b2f
complementaryDark Olive Green sits directly opposite #765aaf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #765aaf
Tints & shades
Harmonies
Contrast
| #765aaf as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.45:1 | pass | pass | fail |
|
Aaon black | 3.85:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #765aaf as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#765aaf reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #765aaf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/765aaf-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md