Color

#7640e2

#7640e2
hex#7640e2
rgbrgb(118, 64, 226)
hslhsl(260, 74%, 57%)
oklchoklch(0.533 0.229 292)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1301

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ace240

#405be2 · #c740e2

#e27640 · #40e276

Split-complementary

Open in tool →

#e2c740 · #5be240

#e2405b · #ace240 · #40e2c7

Contrast

#7640e2 as textRatioAAAA largeAAAFix
Aaon white
5.83:1passpassfail
  • AAA: use #662adf as the text (7.09:1)
Aaon black
3.6:1failpassfail
  • AA: use #895be6 as the text (4.7:1)
  • AAA: use #a683ec as the text (7.08:1)
  • AA: or shift the background to #e3e3e3 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7640e2 as the background.

Brands using this color

Fonts for this mood

#7640e2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7640e2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7640e2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7640e2-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md