Color

#7541c8

#7541c8
hex#7541c8
rgbrgb(117, 65, 200)
hslhsl(263, 55%, 52%)
oklchoklch(0.512 0.198 296.4)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1173

Colors that go with #7541c8

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#94c841

#4151c8 · #b841c8

#c87541 · #41c875

Split-complementary

Open in tool →

#c8b841 · #51c841

#c84151 · #94c841 · #41c8b8

Contrast

#7541c8 as textRatioAAAA largeAAAFix
Aaon white
6.28:1passpassfail
  • AAA: use #6d38c2 as the text (7.01:1)
Aaon black
3.35:1failpassfail
  • AA: use #895dd0 as the text (4.54:1)
  • AAA: use #a988dd as the text (7.25:1)
  • AA: or shift the background to #dbdbdb (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7541c8 as the background.

Brands using this color

Fonts for this mood

#7541c8 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7541c8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7541c8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7541c8-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md