Color

#7474cd

#7474cd
hex#7474cd
rgbrgb(116, 116, 205)
hslhsl(240, 47%, 63%)
oklchoklch(0.599 0.133 281.6)
Closest name: Flood (#6677bb)Relative luminance 0.2061

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cdcd74

#74a1cd · #a174cd

#cd7474 · #74cd74

Split-complementary

Open in tool →

#cda174 · #a1cd74

#cd74a1 · #cdcd74 · #74cda1

Contrast

#7474cd as textRatioAAAA largeAAAFix
Aaon white
4.1:1failpassfail
  • AA: use #6969c9 as the text (4.7:1)
  • AAA: use #4747bd as the text (7.23:1)
  • AA: or shift the background to #121212 (4.57:1)
Aaon black
5.12:1passpassfail
  • AAA: use #8f8fd6 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7474cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7474cd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7474cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7474cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7474cd-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md