Color

#7472cb

#7472cb
hex#7472cb
rgbrgb(116, 114, 203)
hslhsl(241, 46%, 62%)
oklchoklch(0.594 0.133 282.6)
Closest name: Flood (#6677bb)Relative luminance 0.2006

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c9cb72

#729dcb · #a072cb

#cb7372 · #72cb73

Split-complementary

Open in tool →

#cba072 · #9dcb72

#cb729d · #c9cb72 · #72cba0

Contrast

#7472cb as textRatioAAAA largeAAAFix
Aaon white
4.19:1failpassfail
  • AA: use #6c6ac8 as the text (4.63:1)
  • AAA: use #4a49bc as the text (7.07:1)
  • AA: or shift the background to #0f0f0f (4.57:1)
Aaon black
5.01:1passpassfail
  • AAA: use #908fd6 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7472cb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7472cb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7472cb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7472cb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7472cb-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md