Color
#744ebc
#744ebcrgb(116, 78, 188)hsl(261, 45%, 52%)oklch(0.521 0.166 296.1)Colors that go with #744ebc
Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #744ebc: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #744ebc's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #744ebc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Crimson #dc143c
shippedCrimson is paired with #744ebc in 8 real palettes, including Marvel's brand system and Wells Fargo's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #744ebc: 5 real palettes, including Linkedin's brand system and The New York Times's brand system, as the lead colour.
Midnight Blue #191970
shipped9 real palettes, including Marvel's brand system and Kraken's brand system put Midnight Blue beside #744ebc, as the supporting colour.
Red #ff0000
shippedRed is paired with #744ebc in 5 real palettes, including L'Oréal's brand system and Twitch's brand system, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #744ebc in 8 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour.
Real palettes that use #744ebc
Tints & shades
Harmonies
Contrast
| #744ebc as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.9:1 | pass | pass | fail |
|
Aaon black | 3.56:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #744ebc as the background.
Brands using this color
Fonts for this mood
#744ebc reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #744ebc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/744ebc-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md