Color

#73751f

#73751f
hex#73751f
rgbrgb(115, 117, 31)
hslhsl(61, 58%, 29%)
oklchoklch(0.544 0.106 110.8)
Closest name: Crocodile Style (#767437)Relative luminance 0.1647

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#201f75

#754b1f · #49751f

#1f7375 · #751f73

Split-complementary

Open in tool →

#1f4975 · #4b1f75

#1f754b · #201f75 · #751f49

Contrast

#73751f as textRatioAAAA largeAAAFix
Aaon white
4.89:1passpassfail
  • AAA: use #585918 as the text (7.35:1)
Aaon black
4.29:1failpassfail
  • AA: use #777920 as the text (4.54:1)
  • AAA: use #9b9d2a as the text (7.25:1)
  • AA: or shift the background to #f7f7f7 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73751f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73751f reads as dark, luxury, bold. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73751f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73751f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73751f-babea2-4e92df-272d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md