Color

#737396

#737396
hex#737396
rgbrgb(115, 115, 150)
hslhsl(240, 14%, 52%)
oklchoklch(0.569 0.054 284.6)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.1811

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#969673

#738596 · #857396

#967373 · #739673

Split-complementary

Open in tool →

#968573 · #859673

#967385 · #969673 · #739685

Contrast

#737396 as textRatioAAAA largeAAAFix
Aaon white
4.54:1passpassfail
  • AAA: use #565671 as the text (7.08:1)
Aaon black
4.62:1passpassfail
  • AAA: use #9393ae as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #737396 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #737396
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #737396 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/737396-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md