Color

#969673

#969673
hex#969673
rgbrgb(150, 150, 115)
hslhsl(60, 14%, 52%)
oklchoklch(0.664 0.049 107.7)
Closest name: Artichoke (#8f9779)Relative luminance 0.2953

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#737396

#968573 · #859673

#739696 · #967396

Split-complementary

Open in tool →

#738596 · #857396

#739685 · #737396 · #967385

Contrast

#969673 as textRatioAAAA largeAAAFix
Aaon white
3.04:1failpassfail
  • AA: use #77775a as the text (4.59:1)
  • AAA: use #5a5a44 as the text (7.05:1)
  • AA: or shift the background to #2b2b2b (4.66:1)
Aaon black
6.91:1passpassfail
  • AAA: use #989876 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #969673 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #969673
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #969673 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/969673-bbbea2-4e94df-272d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md