# #969673

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#969673`
- RGB: rgb(150, 150, 115)
- HSL: hsl(60, 14%, 52%)
- OKLCH: oklch(0.664 0.049 107.7)
- Relative luminance: 0.2953
- Nearest named color: Artichoke (#8f9779, Δ 1.143) — https://brandsweets.com/colors/artichoke
- Moods: muted
- Page: https://brandsweets.com/colors/969673

## Tints & shades

- Tints (toward white): #a1a182, #a9a98e, #b4b49c, #bdbda8, #c8c8b6, #d3d3c5, #dcdcd0, #e7e7df, #f0f0eb, #fbfbf9
- Shades (toward black): #898967, #7a7a5c, #6e6e53, #606048, #51513d, #434332, #343427, #29291f, #1a1a14, #0c0c09

## Harmonies

- Complementary: #737396
- Analogous: #968573, #859673
- Triadic: #739696, #967396
- Split-complementary: #738596, #857396
- Tetradic: #739685, #737396, #967385

## Colors that go with #969673

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #969673: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), N26 (https://brandsweets.com/colors/brands/n26-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #969673 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Arctic (https://brandsweets.com/palettes/clean#arctic). — https://brandsweets.com/colors/cornflowerblue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Estate and Garden Wedding put Blush Pink beside #969673, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #969673 in 5 real palettes, including Kiln and Coffee Bar, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Darkroom and Forest Floor put Champagne beside #969673, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #969673: 6 real palettes, including Clean Beauty and Riverbed, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/copper
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #969673 in 6 real palettes, including Oatmeal and Olive Grove, as the lead colour. Seen in: Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/darkolivegreen
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #969673: 5 real palettes, including Studio Grey and Spline's brand system, as the accent. Seen in: Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Spline (https://brandsweets.com/colors/brands/spline-design), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #77775a (4.59:1); AA: background → #2b2b2b (4.66:1); AAA: text → #5a5a44 (7.05:1)
- On black (#000000): 6.91:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #989876 (7.09:1)

## Curated palettes containing it

- **Greige** (neutral, muted, elegant, calm) — #7d746b, #b7aea3, #9c8f6a, #f6f3ee, #2b2723 — Grey-beige with a hint of olive — the interior-design neutral; the olive accent is the only thing that isn't a shade of nothing. — tool: https://brandsweets.com/palettes/new/7d746b-b7aea3-9c8f6a-f6f3ee-2b2723 — collection: https://brandsweets.com/palettes/neutral

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/969673-bbbea2-4e94df-272d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#969673" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.