Color

#968573

#968573
hex#968573
rgbrgb(150, 133, 115)
hslhsl(31, 14%, 52%)
oklchoklch(0.627 0.033 68.8)
Closest name: Antique (#8b846d)Relative luminance 0.245

Colors that go with #968573

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968573

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#738496

#967473 · #959673

#739685 · #857396

Split-complementary

Open in tool →

#739596 · #747396

#739674 · #738496 · #967395

Contrast

#968573 as textRatioAAAA largeAAAFix
Aaon white
3.56:1failpassfail
  • AA: use #837363 as the text (4.57:1)
  • AAA: use #63574b as the text (7.01:1)
  • AA: or shift the background to #212121 (4.52:1)
Aaon black
5.9:1passpassfail
  • AAA: use #a39485 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968573 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#968573 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968573
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #968573 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968573-c4b59c-62c7cb-2d2c1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md