Color

#739596

#739596
hex#739596
rgbrgb(115, 149, 150)
hslhsl(182, 14%, 52%)
oklchoklch(0.645 0.038 198.5)
Closest name: Cavolo Nero (#72939e)Relative luminance 0.2734

Colors that go with #739596

Charcoal, Copper and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #739596

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#967573

#739686 · #738396

#967395 · #959673

Split-complementary

Open in tool →

#967383 · #968673

#867396 · #967573 · #839673

Contrast

#739596 as textRatioAAAA largeAAAFix
Aaon white
3.25:1failpassfail
  • AA: use #5e7c7d as the text (4.51:1)
  • AAA: use #465c5d as the text (7.12:1)
  • AA: or shift the background to #262626 (4.66:1)
Aaon black
6.47:1passpassfail
  • AAA: use #7c9b9c as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #739596 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #739596
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #739596 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/739596-a2babe-d45990-1f272d-e9f1ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md