Color

#968673

#968673
hex#968673
rgbrgb(150, 134, 115)
hslhsl(33, 14%, 52%)
oklchoklch(0.629 0.034 71.9)
Closest name: Antique (#8b846d)Relative luminance 0.2477

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#738396

#967573 · #949673

#739686 · #867396

Split-complementary

Open in tool →

#739496 · #757396

#739675 · #738396 · #967394

Contrast

#968673 as textRatioAAAA largeAAAFix
Aaon white
3.53:1failpassfail
  • AA: use #837463 as the text (4.52:1)
  • AAA: use #605548 as the text (7.27:1)
  • AA: or shift the background to #212121 (4.57:1)
Aaon black
5.95:1passpassfail
  • AAA: use #a19382 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968673 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968673 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968673
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968673 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968673-c4b79c-62c4cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md