Color
#949673
#949673rgb(148, 150, 115)hsl(63, 14%, 52%)oklch(0.662 0.049 110.4)Colors that go with #949673
Charcoal, Medium Purple and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #949673: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Medium Purple #9370db
complementaryshippedMedium Purple sits directly opposite #949673 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blush Pink #e8b4b8
shipped6 real palettes, including Estate and Garden Wedding put Blush Pink beside #949673, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #949673 in 5 real palettes, including Kiln and Coffee Bar, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Darkroom and Forest Floor put Champagne beside #949673, as the surface under it.
Copper #b87333
shippedDesigners have shipped Copper with #949673: 6 real palettes, including Clean Beauty and Riverbed, as the accent.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #949673 in 6 real palettes, including Oatmeal and Olive Grove, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #949673: 4 real palettes, including Guinness's brand system and Dusk, as the accent.
Real palettes that use #949673
Tints & shades
Harmonies
Contrast
| #949673 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.06:1 | fail | pass | fail | |
Aaon black | 6.87:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #949673 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #949673 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/949673-b9bea2-4e8ddf-262d1f-f1eee9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md