Color

#73691c

#73691c
hex#73691c
rgbrgb(115, 105, 28)
hslhsl(53, 61%, 28%)
oklchoklch(0.515 0.095 101.7)
Closest name: Garden Weed (#786e38)Relative luminance 0.1383

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1c2673

#733d1c · #52731c

#1c7369 · #691c73

Split-complementary

Open in tool →

#1c5273 · #3d1c73

#1c733d · #1c2673 · #731c52

Contrast

#73691c as textRatioAAAA largeAAAFix
Aaon white
5.58:1passpassfail
  • AAA: use #5e5617 as the text (7.45:1)
Aaon black
3.77:1failpassfail
  • AA: use #837820 as the text (4.67:1)
  • AAA: use #a89929 as the text (7.25:1)
  • AA: or shift the background to #e8e8e8 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73691c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#73691c reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73691c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73691c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73691c-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md