Color

#7364af

#7364af
hex#7364af
rgbrgb(115, 100, 175)
hslhsl(252, 32%, 54%)
oklchoklch(0.551 0.115 291.4)
Closest name: Bellflower (#5d66aa)Relative luminance 0.1585

Colors that go with #7364af

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a0af64

#647baf · #9964af

#af7364 · #64af73

Split-complementary

Open in tool →

#af9964 · #7baf64

#af647b · #a0af64 · #64af99

Contrast

#7364af as textRatioAAAA largeAAAFix
Aaon white
5.03:1passpassfail
  • AAA: use #5b4c94 as the text (7.23:1)
Aaon black
4.17:1failpassfail
  • AA: use #796bb3 as the text (4.57:1)
  • AAA: use #9b90c6 as the text (7.2:1)
  • AA: or shift the background to #f5f5f5 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7364af as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7364af
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7364af and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7364af-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md