Color

#73629d

#73629d
hex#73629d
rgbrgb(115, 98, 157)
hslhsl(257, 23%, 50%)
oklchoklch(0.537 0.092 296.4)
Closest name: Passion Flower (#6f5698)Relative luminance 0.1481

Colors that go with #73629d

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8c9d62

#626f9d · #90629d

#9d7362 · #629d73

Split-complementary

Open in tool →

#9d9062 · #6f9d62

#9d626f · #8c9d62 · #629d90

Contrast

#73629d as textRatioAAAA largeAAAFix
Aaon white
5.3:1passpassfail
  • AAA: use #5e5181 as the text (7.07:1)
Aaon black
3.96:1failpassfail
  • AA: use #7b6ca3 as the text (4.52:1)
  • AAA: use #9d91ba as the text (7.19:1)
  • AA: or shift the background to #ededed (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73629d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #73629d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73629d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73629d-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md