Color

#7344ca

#7344ca
hex#7344ca
rgbrgb(115, 68, 202)
hslhsl(261, 56%, 53%)
oklchoklch(0.515 0.197 294.6)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1204

Colors that go with #7344ca

Olive Green, Charcoal and Medium Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7344ca

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9bca44

#4458ca · #b644ca

#ca7344 · #44ca73

Split-complementary

Open in tool →

#cab644 · #58ca44

#ca4458 · #9bca44 · #44cab6

Contrast

#7344ca as textRatioAAAA largeAAAFix
Aaon white
6.16:1passpassfail
  • AAA: use #6837c3 as the text (7.18:1)
Aaon black
3.41:1failpassfail
  • AA: use #8860d2 as the text (4.65:1)
  • AAA: use #a688dd as the text (7.19:1)
  • AA: or shift the background to #dedede (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7344ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7344ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7344ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7344ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7344ca-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md