Color

#7340ba

#7340ba
hex#7340ba
rgbrgb(115, 64, 186)
hslhsl(265, 49%, 49%)
oklchoklch(0.498 0.183 298.7)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1086

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#87ba40

#404aba · #b040ba

#ba7340 · #40ba73

Split-complementary

Open in tool →

#bab040 · #4aba40

#ba404a · #87ba40 · #40bab0

Contrast

#7340ba as textRatioAAAA largeAAAFix
Aaon white
6.62:1passpassfail
  • AAA: use #6e3db3 as the text (7.04:1)
Aaon black
3.17:1failpassfail
  • AA: use #8b5fc8 as the text (4.57:1)
  • AAA: use #a989d7 as the text (7.25:1)
  • AA: or shift the background to #d6d6d6 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7340ba as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7340ba reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7340ba
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7340ba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7340ba-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md