Color

#404aba

#404aba
hex#404aba
rgbrgb(64, 74, 186)
hslhsl(235, 49%, 49%)
oklchoklch(0.47 0.174 273.7)
Closest name: Denim (#2243b6)Relative luminance 0.0953

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bab040

#4087ba · #7340ba

#ba404a · #4aba40

Split-complementary

Open in tool →

#ba7340 · #87ba40

#ba4087 · #bab040 · #40ba73

Contrast

#404aba as textRatioAAAA largeAAAFix
Aaon white
7.23:1passpasspassPasses AAA — no fix needed.
Aaon black
2.91:1failfailfail
  • AA: use #636cca as the text (4.53:1)
  • AAA: use #8990d7 as the text (7.03:1)
  • AA: or shift the background to #cfcfcf (4.64:1)
  • AAA: or shift the background to #fcfcfc (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #404aba as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#404aba reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #404aba
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #404aba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/404aba-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md