Color

#727401

#727401
hex#727401
rgbrgb(114, 116, 1)
hslhsl(61, 98%, 23%)
oklchoklch(0.539 0.118 111)
Closest name: Crocodile Style (#767437)Relative luminance 0.1607

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#030174

#743d01 · #397401

#017274 · #740172

Split-complementary

Open in tool →

#013974 · #3d0174

#01743d · #030174 · #740139

Contrast

#727401 as textRatioAAAA largeAAAFix
Aaon white
4.98:1passpassfail
  • AAA: use #595b01 as the text (7.19:1)
Aaon black
4.21:1failpassfail
  • AA: use #777901 as the text (4.52:1)
  • AAA: use #9a9d02 as the text (7.2:1)
  • AA: or shift the background to #f5f5f5 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727401 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#727401 reads as vivid, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #727401
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727401 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727401-babea2-4e92df-272d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md